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4 Reasons why You MUST Achieve and Maintain High Case Acceptance

Case Acceptance is NOT an afterthought Why you must Achieve and Maintain High Case Acceptance   Reason 1 – The Oral-Systemic Connection If your case acceptance is low, you have many patients walking around with disease in their mouth and inflammation in their bodies, already diagnosed by you! Promoting and protecting your patients’ oral health …

Bloom Where You’re Planted

  This is the time of year when we reflect on our completed projects and accomplishments and consider future goals and aspirations.  I’ve listened to some amazing stories of successfully executed ventures and challenging goals triumphantly overcome and completed. These are all stories and accomplishments to cheer for, acknowledge and congratulate. Still, amidst the kudos, …

Tech Age Communication – It’s not what you think

  Problem: “As technology becomes more awesomely able, what will be the high-value human skills of tomorrow?” Solution: Best new “human” skills “…the most effective groups are those whose members most strongly possess the most essentially, deeply human abilities- empathy above all, social sensitivity, storytelling, collaborating, solving problems together, building relationships.” This is not just …

Wait Watchers

Comprehensive treatment presentations that result in overwhelm can cause dental practitioners to fear being labeled “aggressive” or “expensive.” This fear can be so strong that many dentists become “Wait Watchers.” They postpone complete dental diagnosis and treatment planning, opting instead to observe, to “wait and watch” things, to attempt to maintain the patient’s dental status …

Selling Dentistry by Story Selling – Part 1

Storytelling – To Gain Case Acceptance Stories have captured peoples’ attention for eons, long before the written word. Jesus used stories to illustrate his lessons, as have many other spiritual leaders. Incredibly long stories were handed down from generation to generation, long before written narration, as a means to remember that culture’s history. Stories were …

Are You an Asset or a Liability?

In the ledger of life there are assets and liabilities. Which are you? In life, we mingle with many different kinds of people. While we cannot always choose the folks with whom we interact, we can intentionally choose to be an asset or a liability.  We all know the assets. They are the people who …

Relationships Rule

Relationships Rule! Thanks to DEO Summer Summit (for DSOs) and NSA/GA (Georgia National Speaker Assoc) I listened to no less than 5+ amazing speakers over the weekend.  Here was my biggest take-away: Relationships Rule! The speakers varied from: Gary Vaynerchuck – Irreverent and brilliant marketing guru Kim Scott (Radical Candor) – Business and communication author …

Sell That Smile

Here are some alarming facts. Did you know that the average percentage of dental treatment acceptance is only 30-50%? Half, or even less than half of your patients never accept the treatment you recommend. Think about that. Think of the revenue you’re leaving on the table, and just as importantly, patients that are not getting the …