Description
Powerful, engaging, and humorous! Janet Hagerman’s book, Selling Dentistry – Ethically and Effectively, is just the shot in the arm many dentists and team members need. Janet presents a provocative and compelling analysis of how sales opportunities are missed by the entire dental team. Filled with real-life stories and practical solutions, Janet’s book focuses not only how to be effective in your sales communications, but how to be elegant in your approach. Janet brings wisdom and specificity to the topic of case acceptance, providing a realistic resource to maximize the patient experience, resulting in increased treatment acceptance and enhanced revenue. Finally, a “play book” that provides the dental practice with easy to implement tools that will make an immediate impact on the delivery of patient care and financial results.
“Janet Hagerman’s book, Selling Dentistry – Ethically and Effectively, is just the shot in the arm many dentists and team members need. In it she uses real-life examples and stories that come from her years of experience helping dental teams succeed. I enjoyed the wisdom and specificity Janet brings to the topic of case acceptance. This book should be required reading for everyone who serves patients. Well done Janet!”
Dr. Paul Homoly, CSP
Homoly Communications Institute
“This is a must read! Janet Hagerman presents a provocative and compelling analysis of how sales opportunities are missed by the entire dental team.And she provides a schematic of how to sell dentistry effectively and with renewed confidence. I highly recommend this book!”
Wes Blakeslee, DMD, FAGD
“Dentistry has needed a book like this one for a long time! Janet’s book focuses not only how to be effective in your sales communications but how to be elegant in your approach. What could be better suited to the dental professional? Filled with real world, practical solutions for how to feel good about your treatment recommendations and build your practice at the same time. I’ll be recommending this book to all my clients!”
Katherine Eitel-Belt, Founder, LionSpeak
“Your information is a great beginning for dental Teams to hone their selling skills or for expert Teams to enhance what they are already doing..and a great tool to include as new employee orientation. It’s an easy read – great topic – a helpful guide. Dentists should read it, give it to their Team Members to read it, talk about it, let it guide them in skills training. Then the dentist should read it again!”
Debra Engelhardt-Nash
Speaker, Instructor, Consultant
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