OK, so you hate that four letter S word. Particularly in dentistry, health professionals have a huge adverse, knee-jerk re-action to the concept of selling. Yet, when you get right down to it, selling is simply providing a product or service for compensation. It’s not really good or bad, depending on your belief. In the …
“Beware the Barrenness of a Busy Life” – Socrates Apparently way back in ancient Greece (400 BC) the great thinker Socrates was warning us of the danger of being too busy. What would he think of our multi-tasking, multi-texting, I Phone, I Pad, I Pod, tablet, computer, TV, Facebook, LinkedIn, Instagram, Tweeting, electronic, digital world …
I love this quote. How often do we think we are educating, but instead we are just regurgitating information, perhaps on deaf ears, wondering if it will ever “sink in”? When you think about it, we are all educators. In addition to the professional teachers and professors of the world we all educate in some …
Georgia Aquarium is one of Georgia’s sensational highlights – for locals and tourists alike. Conceived of, and mostly financed by, Bernie Marcus (founder of Home Depot), it was the world’s largest aquarium when it opened in 2005. The aquarium houses more than 100,000 animals, representing 500 species, including beluga whales, hammerhead and whale sharks, huge …
Nothing creates more controversy that selling dentistry. Yet, being adept at selling and persuading is a critical skill in dentistry. How can you sell without feeling like you’re selling? Regardless of your profession, hobby, personal relationships- you are always selling something through relationships and service. How good are you at it? What’s wrong with selling …
Case Acceptance is NOT an afterthought Why you must Achieve and Maintain High Case Acceptance Reason 1 – The Oral-Systemic Connection If your case acceptance is low, you have many patients walking around with disease in their mouth and inflammation in their bodies, already diagnosed by you! Promoting and protecting your patients’ oral health …
This is the time of year when we reflect on our completed projects and accomplishments and consider future goals and aspirations. I’ve listened to some amazing stories of successfully executed ventures and challenging goals triumphantly overcome and completed. These are all stories and accomplishments to cheer for, acknowledge and congratulate. Still, amidst the kudos, …
I am often asked “what is a good case acceptance strategy when a patient has maxed out their insurance benefit?” This a great question, especially now in the fourth quarter, when this situation is more common. Here are three communication tips that will help. Utilize The Treatment Triad prioritizing method of treatment presentation. (Urgent, …
Problem: “As technology becomes more awesomely able, what will be the high-value human skills of tomorrow?” Solution: Best new “human” skills “…the most effective groups are those whose members most strongly possess the most essentially, deeply human abilities- empathy above all, social sensitivity, storytelling, collaborating, solving problems together, building relationships.” This is not just …
Storytelling – To Gain Case Acceptance Stories have captured peoples’ attention for eons, long before the written word. Jesus used stories to illustrate his lessons, as have many other spiritual leaders. Incredibly long stories were handed down from generation to generation, long before written narration, as a means to remember that culture’s history. Stories were …
