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Selling Dentistry So It Doesn’t Feel Like You’re Selling Dentistry

Nothing creates more controversy that selling dentistry. Yet, being adept at selling and persuading is a critical skill in dentistry.  How can you sell without feeling like you’re selling? Regardless of your profession, hobby, personal relationships- you are always selling something through relationships and service. How good are you at it? What’s wrong with selling …

Perfecting Communication Skills for Peak Performance

“The object of education isn’t knowledge; it’s action.” – Thomas Kempis (from POP xii)   Historically dental professionals have focused on patient education, yet how often does our patient education really work – how often does it produce action?   While educating is important, the end result of acceptance and action is crucial, and simply educating …