Who would have thought of a beautiful artistic use for kudzu?! For those of you unfamiliar, kudzu is an amazingly fast-growing vine (can grow 12”/day!) that was imported from Japan to south eastern US for soil erosion. Kudzu is considered invasive, and covers miles of Georgia country side, its climbing, coiling, trailing, winding perennial vines …
Are you anxious or overwhelmed by ever increasing AI technology, maybe even a bit scared of it? Fortune editor and author, Geoff Colvin, offers encouraging advise for the merging of technology with real human communication skills. The following is an (edited for brevity) excerpt from his book description. What hope will there be for us …
“Beware the Barrenness of a Busy Life” – Socrates Apparently way back in ancient Greece (400 BC) the great thinker Socrates was warning us of the danger of being too busy. What would he think of our multi-tasking, multi-texting, I Phone, I Pad, I Pod, tablet, computer, TV, Facebook, LinkedIn, Instagram, Tweeting, electronic, digital world …
Selling is Everybody’s Business In truth, we are all in sales. We spend our lives “selling” thoughts, concepts, things and ideas. Being good at selling and persuading is a critical skill regardless of your business, dentistry included. We all sell. How good are you at it? Successful sellers are those that create winning relationships with …
Nothing creates more controversy that selling dentistry. Yet, being adept at selling and persuading is a critical skill in dentistry. How can you sell without feeling like you’re selling? Regardless of your profession, hobby, personal relationships- you are always selling something through relationships and service. How good are you at it? What’s wrong with selling …
“The object of education isn’t knowledge; it’s action.” – Thomas Kempis (from POP xii) Historically dental professionals have focused on patient education, yet how often does our patient education really work – how often does it produce action? While educating is important, the end result of acceptance and action is crucial, and simply educating …
You do everything you can to promote and protect your brand, whether solo practice or DSO. And yet something as seemingly simple as poor communication can sabotage your best efforts and damage your brand reputation. Statistics tell us that average dental treatment case acceptance is only 30-50%. Half the patients that visit a dentist and …
I am often asked “what is a good case acceptance strategy when a patient has maxed out their insurance benefit?” This a great question, especially now in the fourth quarter, when this situation is more common. Here are three communication tips that will help. Utilize The Treatment Triad prioritizing method of treatment presentation. (Urgent, …
