OK, so you hate that four letter S word. Particularly in dentistry, health professionals have a huge adverse, knee-jerk re-action to the concept of selling. Yet, when you get right down to it, selling is simply providing a product or service for compensation. It’s not really good or bad, depending on your belief. In the …
I love this quote. How often do we think we are educating, but instead we are just regurgitating information, perhaps on deaf ears, wondering if it will ever “sink in”? When you think about it, we are all educators. In addition to the professional teachers and professors of the world we all educate in some …
Nothing creates more controversy that selling dentistry. Yet, being adept at selling and persuading is a critical skill in dentistry. How can you sell without feeling like you’re selling? Regardless of your profession, hobby, personal relationships- you are always selling something through relationships and service. How good are you at it? What’s wrong with selling …
Storytelling – To Gain Case Acceptance Stories have captured peoples’ attention for eons, long before the written word. Jesus used stories to illustrate his lessons, as have many other spiritual leaders. Incredibly long stories were handed down from generation to generation, long before written narration, as a means to remember that culture’s history. Stories were …
