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Selling Dentistry by Story Selling – Part 1

Storytelling – To Gain Case Acceptance Stories have captured peoples’ attention for eons, long before the written word. Jesus used stories to illustrate his lessons, as have many other spiritual leaders. Incredibly long stories were handed down from generation to generation, long before written narration, as a means to remember that culture’s history. Stories were …

Are You an Asset or a Liability?

In the ledger of life there are assets and liabilities. Which are you? In life, we mingle with many different kinds of people. While we cannot always choose the folks with whom we interact, we can intentionally choose to be an asset or a liability.  We all know the assets. They are the people who …

Relationships Rule

Relationships Rule! Thanks to DEO Summer Summit (for DSOs) and NSA/GA (Georgia National Speaker Assoc) I listened to no less than 5+ amazing speakers over the weekend.  Here was my biggest take-away: Relationships Rule! The speakers varied from: Gary Vaynerchuck – Irreverent and brilliant marketing guru Kim Scott (Radical Candor) – Business and communication author …

Sell That Smile

Here are some alarming facts. Did you know that the average percentage of dental treatment acceptance is only 30-50%? Half, or even less than half of your patients never accept the treatment you recommend. Think about that. Think of the revenue you’re leaving on the table, and just as importantly, patients that are not getting the …

DSOs Done Right

Waiting for our offices to re-open can be painfully frustrating – and – it can also be a time of creative productivity. For some still in quarantine, there is still time to address that never-have-time-for “To Do” list. Here are some basic important DSO foundational building blocks that often get overlooked by fast growth, perceived …

Honing our Focus amidst the Virus Crisis | 16 Ways to Switch your Focus

What a great visual this cactus quote represents and sitting on it only makes it worse.   Are you sitting on it, giving it all your attention, or walking around it? Granted this virus demands a lot of our attention.  However, once we’ve committed to adhering to all the recommended health and prevention guidelines, let’s …