OK, so you hate that four letter S word. Particularly in dentistry, health professionals have a huge adverse, knee-jerk re-action to the concept of selling. Yet, when you get right down to it, selling is simply providing a product or service for compensation. It’s not really good or bad, depending on your belief. In the …
“Beware the Barrenness of a Busy Life” – Socrates Apparently way back in ancient Greece (400 BC) the great thinker Socrates was warning us of the danger of being too busy. What would he think of our multi-tasking, multi-texting, I Phone, I Pad, I Pod, tablet, computer, TV, Facebook, LinkedIn, Instagram, Tweeting, electronic, digital world …
Selling is Everybody’s Business In truth, we are all in sales. We spend our lives “selling” thoughts, concepts, things and ideas. Being good at selling and persuading is a critical skill regardless of your business, dentistry included. We all sell. How good are you at it? Successful sellers are those that create winning relationships with …
Georgia Aquarium is one of Georgia’s sensational highlights – for locals and tourists alike. Conceived of, and mostly financed by, Bernie Marcus (founder of Home Depot), it was the world’s largest aquarium when it opened in 2005. The aquarium houses more than 100,000 animals, representing 500 species, including beluga whales, hammerhead and whale sharks, huge …
“The object of education isn’t knowledge; it’s action.” – Thomas Kempis (from POP xii) Historically dental professionals have focused on patient education, yet how often does our patient education really work – how often does it produce action? While educating is important, the end result of acceptance and action is crucial, and simply educating …
You do everything you can to promote and protect your brand, whether solo practice or DSO. And yet something as seemingly simple as poor communication can sabotage your best efforts and damage your brand reputation. Statistics tell us that average dental treatment case acceptance is only 30-50%. Half the patients that visit a dentist and …
