Georgia Aquarium is one of Georgia’s sensational highlights – for locals and tourists alike. Conceived of, and mostly financed by, Bernie Marcus (founder of Home Depot), it was the world’s largest aquarium when it opened in 2005. The aquarium houses more than 100,000 animals, representing 500 species, including beluga whales, hammerhead and whale sharks, huge …
Nothing creates more controversy that selling dentistry. Yet, being adept at selling and persuading is a critical skill in dentistry. How can you sell without feeling like you’re selling? Regardless of your profession, hobby, personal relationships- you are always selling something through relationships and service. How good are you at it? What’s wrong with selling …
Communication Skills Learned from a Kite The beach was perfect for our kite flying –great wind gusting in from the ocean, and the beach a wide expanse of soft sand. We hadn’t flown our kite in years. I wasn’t even sure we would remember how to rig it, launch it, and keep it airborne. This …
“The object of education isn’t knowledge; it’s action.” – Thomas Kempis (from POP xii) Historically dental professionals have focused on patient education, yet how often does our patient education really work – how often does it produce action? While educating is important, the end result of acceptance and action is crucial, and simply educating …
You do everything you can to promote and protect your brand, whether solo practice or DSO. And yet something as seemingly simple as poor communication can sabotage your best efforts and damage your brand reputation. Statistics tell us that average dental treatment case acceptance is only 30-50%. Half the patients that visit a dentist and …
Case Acceptance is NOT an afterthought Why you must Achieve and Maintain High Case Acceptance Reason 1 – The Oral-Systemic Connection If your case acceptance is low, you have many patients walking around with disease in their mouth and inflammation in their bodies, already diagnosed by you! Promoting and protecting your patients’ oral health …
This is the time of year when we reflect on our completed projects and accomplishments and consider future goals and aspirations. I’ve listened to some amazing stories of successfully executed ventures and challenging goals triumphantly overcome and completed. These are all stories and accomplishments to cheer for, acknowledge and congratulate. Still, amidst the kudos, …
Christmas came and went but we were still celebrating. Our annual day-after-Christmas extended family party, with all our favorite cousins, gathered at my sister’s summer kitchen, overlooking the Indian River, to once again eat, drink, and make merry. After yet more delicious food (we all love to cook and bake), fine wine and lots of …
I am often asked “what is a good case acceptance strategy when a patient has maxed out their insurance benefit?” This a great question, especially now in the fourth quarter, when this situation is more common. Here are three communication tips that will help. Utilize The Treatment Triad prioritizing method of treatment presentation. (Urgent, …
Problem: “As technology becomes more awesomely able, what will be the high-value human skills of tomorrow?” Solution: Best new “human” skills “…the most effective groups are those whose members most strongly possess the most essentially, deeply human abilities- empathy above all, social sensitivity, storytelling, collaborating, solving problems together, building relationships.” This is not just …
