Are you anxious or overwhelmed by ever increasing AI technology, maybe even a bit scared of it? Fortune editor and author, Geoff Colvin, offers encouraging advise for the merging of technology with real human communication skills. The following is an (edited for brevity) excerpt from his book description. What hope will there be for us …
Selling is Everybody’s Business In truth, we are all in sales. We spend our lives “selling” thoughts, concepts, things and ideas. Being good at selling and persuading is a critical skill regardless of your business, dentistry included. We all sell. How good are you at it? Successful sellers are those that create winning relationships with …
I love this quote. How often do we think we are educating, but instead we are just regurgitating information, perhaps on deaf ears, wondering if it will ever “sink in”? When you think about it, we are all educators. In addition to the professional teachers and professors of the world we all educate in some …
Nothing creates more controversy that selling dentistry. Yet, being adept at selling and persuading is a critical skill in dentistry. How can you sell without feeling like you’re selling? Regardless of your profession, hobby, personal relationships- you are always selling something through relationships and service. How good are you at it? What’s wrong with selling …
“The object of education isn’t knowledge; it’s action.” – Thomas Kempis (from POP xii) Historically dental professionals have focused on patient education, yet how often does our patient education really work – how often does it produce action? While educating is important, the end result of acceptance and action is crucial, and simply educating …
You do everything you can to promote and protect your brand, whether solo practice or DSO. And yet something as seemingly simple as poor communication can sabotage your best efforts and damage your brand reputation. Statistics tell us that average dental treatment case acceptance is only 30-50%. Half the patients that visit a dentist and …
